Impact & Sustainability Marketing

Understand why and how to evolve current marketing and communication models and the responsibility in generating impact.
Build authentic brands with purpose based on reference frameworks such as the Brand Impact Model Framework.
Establish communication strategies and narratives aligned with an active purpose.
Recognize and mitigate Greenwashing and Purpose-washing practices in different sectors.
Acquire a new mindset in your professional development to drive positive impact.

Certificate by:

Evolve the marketing model and create brands with a positive impact.

Learn from Seasoned Practitioners

Weekly 1:30hr sessions led by experts in brands with identity and purpose, sustainable and ethical branding, greenwashing, storytelling and impact OKRs.

Tools & Practical Resources

Access analysis tools, case studies, templates and pre-recorded complementary bonus sessions in our Learning Hub.

Mentoring Sessions

Fill the gaps in your knowledge with one-to-one mentoring sessions designed to provide personalized help.

Community & networking

Access to the Alumni community and Skills4Impact experts

+ access to consultation and mentoring hours with specialists.

The Learning Hub

A best-in-class platform to support you

Easy to use web and mobile environments: Automatic integration with Google Calendar, Outlook, Slack, Zoom and other popular tools.
Interactive and rich curriculum for your day-to-day: Learn with a variety of formats like videos, quizzes, frameworks, surveys, presentations, templates, all organized in one place.
Easy sharing of experiences and knowledge:

Participate in discussion spaces, mentoring sessions and consultation hours.
AI tutor that personalizes your learning: Receive instant feedback and resolve your doubts thanks to our AI tutor.

This program is for you if you identify with these challenges and opportunities

Lucía, who is responsible for marketing and communication, has the challenge of integrating sustainability into the marketing processes and effectively communicating the sustainability strategy and mitigating the risks of Greenwashing.

She is interested in growing professionally by developing brands with a purpose, a positive impact and generating the awareness necessary for the positioning of the company and its brands.

Lucía

Marketing Lead

Cristina is a marketing and communication consultant and has the challenge of helping her clients incorporate sustainable practices and develop authentic and impactful communication for products and services.

Cristina seeks to understand the latest trends in consumer demands as well as how to avoid greenwashing.

Cristina

Marketing & Comms Consultant

We prepare you to lead the sustainable transformation of brands.

Module #1

Why Sustainability?

Sustainability, a holistic vision.
The urgency of sustainability in the global context.
Consumer paradigm shift and new trends.
The new role of marketing and why brands must transform.
Purpose-driven businesses. Practical cases of leading companies.
Activity: Identify your role and how you can acquire a new sustainable mindset.

Module #2

Sustainable Consumer & Informed Audiences

What matters to today's consumer in relation to sustainability?
Deep Dive: What are the most marked trends.
The social movement for climate change and Citizen Activism. Practical examples of collectives and coalitions.
How digital marketing, social selling and AI have impacted the consumer in relation to sustainability.
Mapping analysis and stakeholder segmentation

Module #3

Active Brand Purpose

Defining the purpose and brand identity.
Common reference frameworks.
The Theory of Change, a framework that can be applied to marketing challenges.
The step-by-step of The Theory of Change.
Virtual group dynamics.

Module #4

Communication and Storytelling

Analyze how brands, marketing, media and creativity influence identities, culture and society.
The value architecture for an authentic and transparent brand identity.
How to support the ESG team of companies to create authentic narratives that align with the company's strategy.
Purpose-Driven and Sustainable Copywriting.

Module #5

Greenwashing

Decoding greenwashing and purpose-washing.
Identify how misinformation and mistrust affect the well-being of people and the planet.
Auditing greenwashing campaigns across various media, products and services. Practical cases.
Recommended ways to eliminate misinformation and mistrust.
The Green Claims Directive (Bonus Session)

Module #6

From Ambition to Action

New KPIs and how to understand success from a sustainability perspective
Deduce the importance of a new mindset in marketing and communication management.
The importance of establishing policies and procedures that drive transformation.
Measuring true impact: OKRs and impact assessments from a marketing perspective.
Final project: Develop a comprehensive brand strategy with a purpose for your company, client or venture.

Every module includes access to practical resources & tools like the Digital Sustainability Assessment or The Theory of Change Framework. Download the brochure below for the complete list.

Share Your Achievement With The World

You'll receive an individual course certificate of completion compatible with Linkedin certificates that helps you communicate your newly acquired skills to a wide audience!