Impactful Brands & Sustainability Communications
Understand the current sustainability context and its impact on the evolution of brand communication and strategies.
Craft coherent and evidence-based communication strategies to positively impact brand positioning.
Identify sustainable consumption trends to engage diverse audiences and set relevant goals.
Build authentic narratives that resonate with brand values and audience expectations.
Implement an actionable plan with best practices to ensure consistency and prevent greenwashing risks, in line with the Green Claims Directive.
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Discover the key to transforming your brand with our six-module program
Module #1
Why Sustainability?
- Explore the systemic risks of climate change, social inequality, and their broader impacts.
- Understand how market pressures and new regulations are reshaping branding and communication.
- Identify opportunities in sustainable consumption and learn to interpret sustainability strategies effectively.
Module #2
Sustainable Brand Strategy
- Design a sustainable brand architecture with the Impact Branding Journey framework.
- Define your audience personas and craft a purpose-driven narrative.
- Prepare a comprehensive brand activation plan that aligns with your sustainability goals.
Module #3
Understanding Your Target Audience
- Analyze sustainable consumption trends and identify key audience profiles.
- Map and segment stakeholders to align with sustainability objectives.
- Explore social movements and standards for responsible communication that protect audiences.
Every module includes access to practical resources & tools like the Impact Brand Strategy Template or User Personas Mapping and case studies from IKEA, Unilever, Oatly and others.
Module #4
Crafting Impactful Messages and Narratives
- Create sustainability narratives using storytelling techniques tailored for ESG initiatives.
- Develop impactful, jargon-free copywriting for clear and compelling communication.
- Integrate gender and diversity perspectives to ensure inclusive and authentic messaging.
Module #5
Creating a Coherent and Effective Plan
- Transform sustainability ambitions into actionable campaigns and initiatives.
- Build a targeted action plan with clear roles, milestones, and media strategies.
- Leverage tools like the Sustainable Brand Playbook to maintain consistency and alignment.
Module #6
Inclusion and Transparency
- Identify and prevent greenwashing with tools like the EU’s Green Claims Directive.
- Address misinformation and incorporate diversity to avoid pinkwashing and rainbow-washing.
- Learn crisis management strategies to build trust and navigate communication dilemmas.
👉 Curious for more?
Get the brochure now and start transforming your brand into a sustainable powerhouse!
This program is for you if you identify with these challenges and opportunities
Sofía leads branding in a fashion company seeking to position itself as sustainable. Her challenge is to communicate transparently and avoid greenwashing while engaging a young, conscious audience. She aims to create relevant campaigns aligned with the brand’s sustainability goals and limitations.
Sofía
Branding & Category Analyst
María is under pressure to address greenwashing and deliver transparent communication in a regulated industry. With limited sustainability knowledge, she struggles to translate ESG data into clear, engaging messages. Her goal is to align corporate narratives with sustainability strategy while building trust and reputation.
María
Head of Communication and PR
Carlos faces the challenge of positioning a traditional brand as a sustainability leader. Although the company has made significant efforts, he struggles to turn them into campaigns that resonate with consumers. He also needs to align internal teams to ensure authentic messaging. His goal is to create impactful campaigns that showcase sustainability as a key brand differentiator.
Carlos
Brand Manager
Transform your brand with authentic and impactful strategies for a sustainable future.
Tools & Practical Resources
Access analysis tools, case studies, templates and pre-recorded complementary bonus sessions in our Learning Hub.
Learn From Seasoned Practitioners
Weekly 1:30hr sessions led by experts in impact brands and other sustainable marketing practices & standards.
Mentoring Sessions
Fill the gaps in your knowledge with one-to-one mentoring sessions designed to provide personalized help.
Community & Networking
Access to the Alumni community and Skills4Impact experts + access to consultation and mentoring hours with specialists.
The Learning Hub
A best-in-class platform to support you
Easy to use web and mobile environments: Automatic integration with Google Calendar, Outlook, Slack, Zoom and other popular tools.
Interactive and rich curriculum for your day-to-day: Learn with a variety of formats like videos, quizzes, frameworks, surveys, presentations, templates, all organized in one place.
Easy sharing of experiences and knowledge:
Participate in discussion spaces, mentoring sessions and consultation hours.
AI tutor that personalizes your learning: Receive instant feedback and resolve your doubts thanks to our AI tutor.
Meet your educators & experts
Our expert contributors are recognised, leading specialists in their respective fields.
Educators & Instructors
Laia Mas
Brand Strategy with
Impact. Ex-FMCG Danone
CEO MAS SALMONES
Marian Ventura
Strategic communication and sustainability. Founder of done! Co-founder of ATI and juntas+
Max Bensimon
Strategic Communication and Sustainability. Director of Strategy @ done!
We're proud to collabote with ATI, the community of communication, marketing and advertising agencies committed to generating positive economic, social and environmental impact in Latin America. Know more about ATI
Exclusive Interviews & Content
Nick Allen
Director of
Transparency | Patagonia
Solitaire Townsend
Chief Solutionist & Co-Founder | Futerra
José María Lucas
Fundador Insurtech Tuio
Yan de Simone
Founder BI UNIVERSE. Co-Founder ATI
Patricia Gabeiras
Socia Fundadora
Gabeiras y Asociados
Alicia Alegret Marti
B Corp Corporate
Officer | Delafruit
Mar Barri
Founder | Flax & Kale
Fred Henderson
Strategic User Success
Manager | ECOSIA
Program Direction
Pablo Sánchez
Co-founder & Academic Director
Skills4Impact
Sofia Isasmendi
Co-founder & Program Manager
Skills4Impact
Share Your Achievement With The World
You'll obtain a blockchain course completion certificate compatible with popular professional platforms certifying your newly learned effective skills in sustainability communications helping businesses make an actual positive impact that you can share far and wide showcasing your expertise in the field!
Investing in professional growth and education has a guaranteed return
1,300 €
Early Bird Price: 1,105 €
- Dates: April 2nd until May 13th.
- Apply until March 3rd to get 15% early bird discount.
- Pay in 3 installments with Klarna. More info
- The application is totally free and you won't incurr in any commitment.
- Price doesn't include VAT.
Need to upskill an entire team?: We have special discounts and conditions for larger groups. Book a demo!
What's included?
More Questions?
What type of accreditation do your programs have?
We have partnered with EADA Business School (Top 25 World Wide) to develop and validate or education methodology and pedagogy.
Some of our programs offer an individual blockchain-based certification by EADA Business School which you will receive upon completion of the program so that you can use to validate your training and growth.
Are there financing options?
Companies can partially finance the program through Fundae.
Individuals can pay in 3 installments through Klarna for purchases bellow 1500eur. More info
We also provide scholarships (up to 50%) to individual participants with outstanding or profiles with special needs. In order to access a scholarship, we require applicants to advance a refundable deposit of €200 as a sign of commitment. More details will be communicated to you once you apply for a program. More info
Are the programs available for participants outside of Spain?
Yes, our programs are mainly online although some of our hybrid programs have an in person full day workshop you won't like to miss. Explore the key program info to know if this is the case.
Can anyone participate in this program?
Although the program is mostly focused for companies, the program is opened to anyone who wants to join. If you're interested, leave us submit your infor through the application forma and we'll be in touch.
How is this course different from traditional universities, microcredential and self-paced learning programs?
Issues with the alternatives
Traditional high-ed programs
- Tuition is expensive, therefore companies rarely support it.
- Approach is academic and not practical.
- Requires full-time dedication and are long, therefore not an option for many
Self-Learning
- Material is unstructured, therefore a less efficient to consume and learn.
- The most knowledgeable people aren't creating content.
Skills4Impact provides a challenge-oriented, transformative learning experience. Led by industry experts and set within a collaborative community environment, we ensure a deeply impactful educational journey for all participants.
Can you offer any flexibility on price for large number of participants?
Certainly. Just contact us at teamcomercial@skills4impact.org and we'll be happy to give yo u a tailored offer.
Is it possible to organize a cohort with a private workshop for my organization?
Yes, it is possible. We would need to make a better assessment of your specific needs and amount of students. Please, email us at teamcomercial@skills4impact.org
What are the general terms & conditions of the programs?
You can find them here
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