TOWA International was faced with the challenge of increasing corporate sustainability awareness across several key positions within the company. This was crucial to ensure that leaders understood and could implement sustainable practices in their respective departments.

When it was decided to start the Building Leadership for Sustainable Transformation program, TOWA was at a critical moment, defining and developing its sustainability strategy. Specifically, a Double Materiality analysis was being carried out, identifying and prioritizing the material aspects that impacted both the company and society. This analysis was essential to define a sustainability strategy aligned with stakeholder expectations and market trends. TOWA was aware that several functional areas needed to be involved in the deployment of this strategy.

To select the group of seven people who participated in the program, those involved in the Double Materiality analysis were considered. Their key role in developing the resulting sustainability actions was prioritized, ensuring that participants had the ability to influence the implementation of these strategies within the organization.